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Hospitals: Use integrated web strategies to target patients
In a previous Hospital Impact blog post , I provided an overview of our video social media strategies at The Nebraska Medical Center and specific examples of how we've measured and tracked results.
Social media evangelist rouses HIMSS CIO Forum
Physicians don't have enough time to fully educate their patients during patient visits. Therefore, they should use social media and every other online communication avenue to do a better job for
Pinterest, YouTube can help your hospital's marketing efforts
A picture is worth a thousand words--especially when it comes to social media. Hospital marketers typically have relied on words to create content and build brands. However, times have changed, and
Observers advise hospitals on use of social media
Pundits are full of suggestions for how hospitals should use social media. Hard on the heels of a long post by healthcare attorney David Harlow on his HealthBlawg , two other articles offered
More physicians tap into social media to engage patients
With nearly one-third of consumers using social media for their health, mediums such as FaceBook and YouTube provide a great opportunity for practices to engage patients. Thirty-two percent of survey
Physician social media users say ROI is real
By investing 90 minutes per week to reaching patients via Twitter, YouTube, Google+, and three Facebook accounts, Dr. Vandna Jerath said she's been able to build her credibility and build a bond with
Healthcare social media lacks patient-centered information
Social media could do more harm than good, lacking patient-centered information, according to recent studies presented at the American College of Gastroenterology's (ACG) 76th Annual Scientific
Ed Bennett - 11 faces to follow in healthcare social media
Who: Ed Bennett Occupation: Web operations manager at the University of Maryland Medical Center Twitter handle: @edbennett Blog: Found in Cache Why you should follow him: Bennett, whom
How will social media hold up at hospitals?
Although many hospitals cannot devote the time to social media as some larger institutions, there are increasing numbers of health systems making an entry in the social media world, as well those
Online video: 3 tips to engage patients
A recent survey of hospital marketers ranked online videos as the most effective weapon in their social media/digital arsenal. Experts who discussed the results with American Medical News said
