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social media

Latest Headlines

Latest Headlines

Hospitals' Facebook ratings may reflect quality of care

Score one more for the power of social media: Patients' Facebook ratings of hospitals appear to correlate with a widely used metric of care quality, a new study found.

Hospital for Special Surgery takes patient engagement, marketing to a whole new level

In an exclusive interview with  FierceHealthcare,  John Englehart, vice president and chief marketing officer for Hospital for Special Surgery in New York, talks about the organization's patient engagement initiative that snowballed into what he believes is the largest public online forum of orthopedic and rheumatological patient stories that currently exists.

Using social media for community engagement: A success story

Guest post by Scott Kashman, chief administrative officer of Cape Coral Hospital, part of the Lee Memorial Health System in southwest Florida, and Nancy Travis, the hospital's director of...

How a computer model may predict reaction to disease outbreaks

When a disease outbreak occurs, often the panic that ensues is worse than the disease itself. To that end, a team of researchers has come up with a computer model to forecast overreactions.

What hospitals can learn from retail giants like Amazon, Zappos

As hospitals strive to attract and engage patients in an increasingly competitive industry, some of the nation's biggest names in retail may hold the key to improving the patient experience--and boosting an organization's bottom line.

7 digital resolutions for hospitals in 2015

It's the beginning of 2015 and time for people to take a closer look at their lives and make resolutions for the coming year. It's also a good time for hospitals to take another look at their social media and digital initiatives and determine what's working and what's not.

Top talent, focused approach drive successful hospital marketing strategies

As the momentum toward healthcare organizations pursuing marketing strategies to draw and engage patients continues to grow, organizations can keep up with the competition by employing specialized "marketing officers."

3 ways hospitals can engage the community to improve care

Though many hospitals have made strides to improve population health by forming public health partnerships with other organizations, that's merely one of the ways healthcare leaders can engage their communities, according to an article from  Hospital & Health Networks (HHN).

Physician online reviews gain power

Although narrow payer ne tworks  often exclude certain physicians,  44 percent of patients may be willing to seek out-of-network doctors with favorable online reviews, according to a new sur vey  published by practice management consultancy Software Advice.

Hospitals embrace social media, but have yet to realize its full benefits

The use of social media among U.S. hospitals is greater than previously thought, although the impact it has on patients and populations remains unknown, according to new research published in the  Journal of Medical Internet Research.