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social media

Latest Headlines

Latest Headlines

5 healthcare marketing lessons from the ALS ice bucket challenge

I first learned about the ALS ice bucket challenge earlier this month when a friend posted a video of herself on Facebook accepting the challenge in honor of Peter Frates, credited by many as the...

Why hospital leaders should use Twitter

By Kent Bottles As a physician executive who teaches population health, consults with hospital systems and gives keynotes on disruptive technologies, I keep track of all the consequences of the...

Get stronger by thinking beyond yourself

During the past week or so, many of you reading likely dumped a bucket of ice water over your head, on camera, to help raise donations and awareness about amyotrophic lateral sclerosis (ALS). And chances are actor Robin Williams' death from apparent suicide stopped you in your tracks when the news broke Monday evening.

How to make online reviews work for you

Online review sites are problematic for physicians in many ways, from providing consumers with a skewed representation of a practice to outwardly fraudulent posts. In most cases, physicians have little recourse for combating potentially damaging posts, so they must actively solicite enough positive feedback to overshadow the bad.

Old-fashioned marketing technique brings in targeted patients

In an age where social media engages new customers and Internet advertising targets younger users,  MLive  reports a handful of Michigan hospitals now use an old-fashioned marketing technique to bring in new patients: billboards.

How hospitals can harness social media to help people

It's no secret that people take to social media when they have a complaint. It's been said many times that brands need to be in social media, because even if the brand isn't out there, people can still mention it, in both good and bad ways. Hospitals are no exception to this rule.

Hospitals must address employee fraud reports with procedural fairness

As the government makes it easier for hospital employees to report fraud and quality issues, and as social media gives disgruntled employees an outlet to air dirty laundry, hospitals must work employees to make them feel comfortable addressing concerns internally,  Hospitals & Health Networks  reported.

How social media can extend the care experience

While shared medical appointments offer patients with like conditions the ability to support and learn from one another in person, emerging social media platforms can offer similar benefits from a distance. What's more, medical practices that embrace this trend can achieve better patient engagement while delivering a strong marketing message, according to an article from  Gastroenterology & Endoscopy News.

Nurse's firing over Instagram photo spurs social media debate

This week  FierceHealthcare  covered a story that struck a nerve with readers, raising questions about social media use, HIPAA, the bias shown to doctors versus nurses and firing practices at hospitals.  In case you missed it, an  emergency room (ER) nurse in New York w as fired after posting a photo of an empty trauma room after clinicians saved the life of a man hit by a subway train.

3 reasons patient satisfaction is more important than ever

Patient satisfaction is an increasingly important topic in healthcare, and three factors are driving that increased prominence, according to an article in Hospitals & Health Networks Daily.