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Marketing
Latest Headlines
Latest Headlines
Better communication translates to better patient safety, satisfaction
Providers who communicate well also do a better job at keeping their patients safe, suggests new research from HealthGrades.
Focus on branding to attract healthcare consumers
As patients assume more active roles in healthcare decisions, hospital executives should make branding a top priority, according to the new issue of healthcare marketing report Protocol from Smith...
Observers advise hospitals on use of social media
Pundits are full of suggestions for how hospitals should use social media. Hard on the heels of a long post by healthcare attorney David Harlow on his HealthBlawg , two other articles offered
PatientsLikeMe incident may just be 'scraping' the surface
Ready for another threat to individual privacy? Less insidious, perhaps, than phishing, but potentially as damaging is a relatively new technique called "scraping." Scraping is the practice of
