Hospitals: Use integrated web strategies to target patients
In a previous Hospital Impact blog post, I provided an overview of our video social media strategies at The Nebraska Medical Center and specific examples of how we've measured and tracked results.
Who could have imagined that six years ago, a relatively small number of people understood and realized that Internet search would undergo a complete transformation. This transformation created an unprecedented opportunity for healthcare providers to market their services in highly targeted ways for little or no incremental cost.
Google acquired YouTube on October 9, 2006, for $1.65 billion, a figure that Wall Street thought was ridiculously high at the time. What Google understood well was that individuals searching the net increasingly prefer video content over text, photo or other static content. In addition, YouTube was fast becoming the Internet's most visited source for video, and by then it had unseated Yahoo as the world's second most visited search engine. Google realized that to protect its dominance in search market share, it had to have a strong video presence.