Deloitte: Consumer health IT demand growing

Think consumers aren't paying to the health IT investments you make? Think again. A new study from Deloitte suggests that consumers are indeed interested in knowing what you're spending on health IT, especially tools that they might end up using directly.

According to the 2009 Deloitte Survey of Healthcare Consumers, more than half (55 percent) of consumers would like to communicate with their doctor via email , and 57 percent would like to schedule appointments, buying prescriptions and completing other transactions.

(They'd have to be convinced their information was secure, however, which may be as much as of a marketing job as a technical one. After all, even IT admins argue over how locked-down their own data is!)

Meanwhile, 42 percent of consumers want to establish personal health records, though only 9 percent have one now.

The statistics come from a survey of more than 4,000 U.S. consumers 18 and older, released at the recent HIMSS09 conference.

To learn more about the survey:
- read this  Healthcare IT News piece

Related Article:
Study: Majority of patients want EMRs

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