CDC posts stats on its social media experience

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The Centers for Disease Control (CDC) has put its web and social media statistics online in a new "eHealth Metrics Dashboard." The collection of data--most of it covering the period from January to July 2010--shows the number of visits to the CDC website, as well as the usage of the CDC's twitter feeds, Facebook page, and YouTube videos.

The data shows there was a big increase in YouTube views when the swine flu epidemic began in April 2009. The agency currently has more than 1 million Twitter followers and 57,000 Facebook friends.

Mobile views of CDC social media and websites jumped to 137,000 and 263,000 last January and February respectively, then dropped to 20,000 in March and remained around that level through July. No explanation has been offered for the steep decline.

The most popular CDC Twitter feed was CDC Emergency, which had attracted 1.2 million followers as of January 2010. The Emergency feed recorded about 12,000 click-throughs for more information during the first half of 2010. All CDC Twitter feeds together had about 1.36 million fans last January and generated more than 25,000 click-throughs during the six-month period. 

Overall, CDC.gov had 339 million page views in the first six months of 2010. Sixty-nine percent of visitors spent five minutes or less on the site. 

To learn more:
- read the article in Federal Computer Week
- here's the CDC's eHealth Metrics Dashboard

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