ALSO NOTED: Giant firms name PHR developer; Americans both like and fear EMRs; and much more...

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> So who will manage the giant personal health record database being built by Applied Materials, BP America, Intel, Pitney Bowes and Wal-mart Stores? Meet the Omnimedix Institute, developer of  "Dossia." Article

> Yet another study has found that Americans both look forward to and fear the implementation of EMRs. If there were stronger rules in place protecting online confidentiality, apparently, they'd be a lot less ambivalent. Article

> Allina Hospitals & Clinics CEO Dick Pettingill (photo) holds forth on healthcare business issues generally, and his organization's $250 million EMR system specifically. Article

> It's all well and good for GE Healthcare to launch corporate blogs, but do the entries have to sound like (very) thinly-disguised corporate pitches? To one writer's mind, what GE's doing isn't blogging, it's pretending, and not very well-pitched pretending at that. Blog

> A urologist in solo practice describes his simple, cheap method for digitizing information drawn from patients' insurance cards and drivers' licenses and integrating it into his EMR. Blog

> The CTO of a health content firm lists seven key challenges to collecting quality data for patient health records. Number one: getting patient information into the PHR in the first place! Blog

And Finally… OK, now our health IT challenges will be a thing of the past. Newt Gingrich is on the case! Article