Who: Reed Smith
Occupation: Founder of the Social Health Institute; healthcare social media consulting strategist
Twitter handle: @reedsmith
Why you should follow him: Smith has established himself as one of the brightest minds in healthcare social media today. He serves on the advisory board for the Mayo Clinic Center for Social Media, and his work as a consulting strategist focuses on making hospital social media efforts more interactive. Smith is in the midst of launching the Social Health Institute, which will help healthcare organizations make decisions based on social media data.