Who: Gregg Masters
Occupation: CEO of Carlsbad, Calif.-based digital media company XanateMedia.com
Twitter handle: @2healthguru
Why you should follow him: Masters has more than 20 years of combined experience in healthcare and digital media marketing. He publishes two healthcare-centric blogs--ACOwatch.com and JustOncology.com--and also has served as a new media journalist at several renowned healthcare conferences, including HIMSS and the Digital Health Summit. His Twitter feed boasts more than 6,700 followers.