8 (more) faces to follow in healthcare social media

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Gregg Masters

Who: Gregg Masters

Occupation: CEO of Carlsbad, Calif.-based digital media company XanateMedia.com

Twitter handle: @2healthguru

Blog: http://xanatemedia.com/ and http://2healthguru.wordpress.com/

Why you should follow him: Masters has more than 20 years of combined experience in healthcare and digital media marketing. He publishes two healthcare-centric blogs--ACOwatch.com and JustOncology.com--and also has served as a new media journalist at several renowned healthcare conferences, including HIMSS and the Digital Health Summit. His Twitter feed boasts more than 6,700 followers.