Who: Jennifer Shine Dyer, M.D.
Occupation: Founder and CEO of Columbus, Ohio-based mobile health and social media consultation EndoGoddess, LLC
Twitter handle: @EndoGoddess
Why you should follow her: Dyer is a social media enthusiast whose primary expertise lies in mobile health, her topic of choice in the blogosphere. She also speaks nationally about how providers can improve their care to patients by taking advantage of, rather than shunning, social media outlets. She has more than 8,400 followers on Twitter, and also has a YouTube channel.