Who: Natasha Burgert, M.D.
Occupation: Pediatrician at Kansas City, Mo.-based Pediatric Associates
Twitter handle: @DoctorNatasha
Why you should follow her: In addition to her pediatrician duties, Burgert serves as the administrator for her practice's social media sites. She also blogs regularly on a variety of subjects, from flu shots and baby bottle nipples to family vacations. Burgert, who started her social media journey in August 2010, has credited the medium with vastly improving her relationship with the parents of her patients. "My practice has seen tangible, real valuable benefits," Burgert said in a blog post a year after jumping on the social media bandwagon. "I have been intellectually challenged, and have professionally grown."