1. Name: Enhanced Medical Decisions (EMD)
Located: Cambridge, MA
Why it matters:
Backed by a Harvard-trained epidemiologist with a stunning track record, EMDâ€™s natural language search engine scours thousands of medical research studies and academic medical texts to give patients a perspective on the calls their doctors are making. As this companyâ€™s name carefully underscores, no one here is trying to take away a doctorâ€™s authority or criticize their judgment. But the technology developed by EMD is poised to offer, let us say, a digital reality check on physiciansâ€™ work, something that we think will be increasingly common over the next year or two. And though itâ€™s being offered on the consumer side, we think doctors will interact with these systems tooâ€”the tools are just too smart to ignore!
What to look for:
First, in mid-March, EMD plans to roll out a drug side-effect double-checker. Then, later in 2007, look for DoubleCheckMD Decisions, another consumer-facing Web application, which will give patients a look at the logic of their doctorâ€™s diagnosis.